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Not sure where to start? It depends on what you need. If you want something simple, then Squarespace may be the way to go. If
Tips for Writing Website Copy That Engages and Converts As a business owner, your website is often the first point of contact between you and
In today’s digital age, having a strong online presence is crucial for any business. And one of the best ways to achieve this is through
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not
We are excited to share the news that the Wake Forest Chamber Foundation, in conjunction with community partners and volunteers have launched the Career Readiness
I wanted to share an article I read on Google. This comes straight from Google with suggestions to get better search results. What users are
Google Search Is Changing It should come as no surprise that Google wants to continually update its search capabilities to meet users expectations for accurate
We know many of you are confused after receiving phone calls from companies claiming to be Google saying your Google listing is not optimized. Has
Buckle up…this is where things get exciting for small business owners who want to create a great online presence as well as exploding their customer
Ting Internet, a division of Tucows, says Wake Forest NC is next on the list to get gigabit fiber internet. Prices will start at $89
Google just put out an article today about how it thinks about SEO (Search Engine Marketing). Google wants to make sure to focus on search
Here is an honest review about my new favorite WordPress Hosting Company, SiteGround. I have been developing websites for clients for about 20 years. I
The use of SEO and keyword promotion to boost your page ranking in Google is critical if you want to reach people performing organic searches.
Does the world of social networking have your head spinning? Do you find yourself wondering if you can keep up and if it will work
Jennifer Ray is a Wake Forest, North Carolina businesswoman utilizing the growth of her town to fuel the success of her business. As one of
Jennifer Ray with Redwood is featured on Episode 13: https://wakeforestchamber.org/openforbusiness/
Blogging is an extremely effective way to keep your audience engaged and demonstrate your expertise within your niche. In fact, blogging is now possibly the
We have been in your shoes with regards to trying to write awesome blogs and we get it. When it comes to blogging for your
Supplying your website, blog and social media accounts with fresh and engaging content is important. Content grows your business and keeps customers engaged. However, some
Content marketing is a powerful tool to promote your brand and products. It is the most cost-efficient way of reaching out to a large audience and
As entrepreneurs, we are faced with many challenges running our businesses with marketing being one of the most important to master. The use of digital
Content marketing has become one of the most effective ways in which companies can grow their brand value and attract more customers. It works so
Marketing has been the heart and soul of any business enterprise along the ages and we are currently living in the age of digital marketing.
Looking at the title above, you may wonder whether we mistook the topic with how you like to drink your tea. However, hot, warm and
It is the same story: your website traffic numbers look good, but sales are lagging behind. This is the online version of window shopping: people
Digital marketing is a wide concept encompassing numerous techniques with the final purpose to get more customers to your business. Without digital marketing, no business can
In the current economic conditions, it is more difficult than ever for companies to attract and keep customers. Every day, new companies are founded while
One of the most effective digital marketing tools is the Google AdWords ad. This is an ad which appears on various websites, in a specific
When you’re out there using all the great tips you’ve read on this blog, remember that getting new customers shouldn’t always be your biggest priority.
4 Things Small Businesses Need to Consider One of the first tasks you’ll face when creating a website for your business is choosing a hosting
Marketing Evaluation & Brand Strategy Think about your company’s image. Do you have a great logo? Clear sales materials? An easy-to-use, attractive website and social media pages?
Is your website working for you? Many small businesses cut corners when it comes to their web presence. The cost is too high, you don’t
Google’s New Mobile-Friendly Algorithm: Google’s search algorithms change more rapidly than many people outside the SEO world understand – nearly 600 unannounced updates were made
Have you taken a look at your branding message lately? It the most important part of your company because it defines your “image”. Call us
Our customer as quite often what exactly they should do with social media? It’s confusing to know if they should post daily, weekly or monthly.
Want to learn more about what Google thinks and how they rank pages? We all do, so take a look at some of these videos
We’ve been receiving a lot of calls lately about fixing WordPress sites that are broken. The client may have tried to do the site themselves, had a
Thumbtack is a great service that can help get leads. We we use it for web design leads, graphic design projects including logo design, postcard
By now if you have been hanging around long enough you understand that internet marketing is imperative for your business to succeed. A well constructed
Almost everywhere you go you can see people using some sort of cell phone or mobile device. According to Google’s estimations, people using mobile devices
Are you getting the most out of your marketing strategy? If you are putting all of your eggs in one basket then I would guess
Often clients ask “Why do I need a blog?”. Simply put, words have the ability to excite, motivate, and influence your reader’s choices by meeting
The one thing almost every business owner knows about online marketing, regardless of the success they have or haven’t had in the past, is that it’s huge.
What is the ultimate goal of your company website? If your answer is to generate money then keep reading. Most business owners today understand that
I know we’ve been talking a lot about Google lately. Google has become such an intregal part of most of our lives and yet it
We want to thank you for your patience while we’ve moved into our new office. But don’t worry, we still offer the same services: Graphic
It’s essential for your company to get listed in a few other places beyond the regular search engines and directories. Google announced a push for
Here are two great resources that can help you with your search engine submission. Click a link below and run a report on your website.
How Long After I Submit My Website To The Search Engines Will It Show In The Search Engine Listings? If you have a brand new website
It can be difficult for business owners and marketing managers – who just want the best possible business web design at the lowest price –
When Google’s major “Panda” update came out months ago, it played havoc with a lot of established websites that had been previously enjoying higher rankings
If you took marketing classes in college more than a few years ago, much of what you studied has already been un-learned, rewritten, or otherwise
Why You Shouldn’t Rush Search Engine Optimization If there could be said to be one source of friction between business owners and the professional search
Constant Contact is now offering a 30% discount off of any Constant Contact products for email marketing for a total of 3 months, now through August 31st.
Did you know that it costs about 5 times the amount of money or more to get a new customer versus keeping your existing customer?
As more businesses jump on the Facebook bandwagon, it’s becoming important to stand out from the masses. And how do you do that? By maintaining
It’s the new wave of web development: WordPress Once solely a blogging platform, now we can build your entire site based around a user-friendly interface
You’ve opened your Facebook account, made a page, started tweeting, comment on blogs and have all your sites linked together – but are you using
Before we get started, it’s important that you have all these tools in your business toolbox: a website, a blog, a Twitter account, a Facebook
Businesses are starting to realize that consumers make decisions based on their online research. We don’t just find companies in the yellow pages anymore! Now
By now, I’m sure you all know that you need a Facebook page, a Twitter account, a blog, and a LinkedIn page – but why?
Marketing is not easy and it changes constantly. Step back and view your company with fresh eyes – try to see it the way a
We’ve been asked many times about ranking higher on Google. There are lots of ways you can fine tune but it all boils down to
The kids are out of school, July 4th is coming up, it’s 85 degrees – time for vacation! But what do you do about marketing
You’ve got a slick website and a killer office/retail space, but you’re not seeing new customers. You know about Facebook and Twitter, but are wary
Recently I was asked what makes a wordpress site better than a traditional html site. While I could probably go on forever, I decided to
When it comes to your social media marketing strategy, does it have your head spinning? Do you find yourself wondering if you can keep up and
With the New Year well under way, many businesses are taking a look at their internet marketing strategies. One question that often arises this time
For Immediate Release Redwood Productions to help Tri-Area Ministries with a Facebook “LIKE” campaign Wake Forest, North Carolina (August 21, 2012) – Redwood Productions, Inc.,
Want Free Adwords? Google gives away free money with AdWords to its Google Partners. Since we have a partner account, we want to share these
SEO means Search Engine Optimization, and it’s a big buzzword these days. But what does this have to do with your business? SEO can help
If you’re looking for an easy way to boost your online marketing and get trackable results, consider adding a landing page to your web arsenal. Landing
I wanted to explore the topic in a little more detail… How do you get the most traffic at your tradeshow booth? As always, you’ll
Now that you’ve updated your basic identity, it’s time to expand the image overhaul to other business-building pieces. Think about your company’s needs. Do you
When was the last time your business image got an image update? 5 years ago? 10 years? 15? Keeping your identity fresh is part of
It’s almost Memorial Day weekend, which to me always feels like the official start of summer! So how can your business take advantage of the season? Bring
If two heads are better than one, thousands of heads would be the best case scenario, right? Not exactly. But using a resource that connects
If you’re lucky enough to be on the Redwood mailing list, you’ve probably received a few of our newsletters via email. It’s one of the
If you’re still offering that old “Buy 10 Get 1 Free” method, I’ve got a new word for you: gamification. Gamification means putting game-design techniques
Just how do we design your logo? Here’s a glimpse into the studio process of our Logo Design! First, a client tells us a little about
Ask yourself this questions to see if co-branding is an option for you: Who do I know that has a business different than mine, but
First thing first: your mission statement is NOT a slogan. Slogans are short phrases that serve as a selling point for your business, or become
Going with our theme from yesterday, I’d like to get more in-depth about what constitutes a really strong marketing strategy. It’s not all about design,
Are you curious about your web presence? Do you know how you measure up to your competitors? Is you company on the front lines of
Times move so fast these days, and you might be wondering why your marketing campaign hasn’t really taken off yet in (unless you’ve been a
Good morning, fellow solopreneurs! I have a question for you: are you asking the right questions? To keep a small business growing, you sometimes have
It can be easy for potential customers to distrust web-based information about your company – the web is so anonymous and impersonal! But there are
Yes, folks, there’s a new buzzword in town: “solopreneur.” If you’re a home-based business with a sole owner (hmm, sound familiar?), that snazzy title belongs
Alright: the expo is over, and you’ve got a fishbowl full of business cards (or a bucket of contact info slips from your prize drawing).
If you’ve made all the necessary preparations I discussed in EXPO 101, you’ll find yourself in a well-equipped booth at the Business Expo, ready to
Are you ready for trade show season? It’s time to start thinking about what you want to get out of the trade shows and a
So you own a pizza joint – the only one in town. It’s a small-town kind of place, homey, filled with regulars… But suddenly, you
It’s a common practice for businesses trying to get people in the door: send out coupons! I think coupons and discount offers are a great
Here’s your first lesson when it comes to getting search engine results: you can’t let them come to you! Ensuring top stats for all the
If you’ve been faithfully reading, you should know by now that social media is a necessary part of any successful marketing plan. But once you’ve
Lately, we’ve been assisting several clients with their copywriting – that is, the content in their website or advertising that describes their company, makes a
Yesterday, I wrote about how to make your marketing more effective. Today, we’re going to talk about spending on sales. If you’re a small business
You’ve got all the bases covered: you’ve printed up business cards, gotten a sign for your truck, put an ad in the paper, and go
I think most small business owners are wary of investing time in social media (Facebook, twitter, blogging, etc.) because they think you have to be
Think about it: small business owners and entrepreneurs carry a LOT of stress on their shoulders (feel that tension? it’s stress). It might be caused
Recently I attended an evening charity function. Everyone was dressed in their glammed-out cocktail attire, and a photographer was making the rounds to document the
Not sure you’re getting a return-on-investment from your marketing dollars? Ask: “How Did You Hear About Us?” Find out if your ads and marketing materials
Whether it’s a small milestone or a huge accomplishment, rewarding people who are involved with your business is a great way to boost employee morale
In this age of social media, it’s hard to know whether you have true connections with people. Are your connections meaningful? Or do you suffer
When it comes to running your business – whether it’s sales, customer relationships, finding new staff, or business-to-business transactions – you’ve got to have the
Does your business have an “evil twin” competing with you? Maybe there’s a similar restaurant across the street, or another body shop one mile away
We’ve talked a lot about branding, on this blog, but I’d like to get into something more specific: logo design. Is your logo sending the
In the Web age, it can seem like phone calls are obsolete! But business is still done over the phone, and sometimes I think people
Whether you’re applying for a small business loan, giving a sales pitch to a packed conference room, or trying to convince a homeowner to use
You might be reading these words because you clicked on our Facebook post, saw our Twitter feed, received an email newsletter, or found Redwood through
Did you know about the huge, untapped market right under your nose? It’s your existing customers & great customer service If you’d like to see
Are you making a strong enough impression when you meet with potential clients? If you’re not seeing the results you’d like, it might be time
For your business to be more visible, you need the press to come calling. But how do you maximize your exposure? To gain great PR
How do you sell? When it comes to business interactions, specifically with customers, most people fall into two camps: Schmoozers and Closers. Schmoozers are the
How Do You Look? Are you projecting the right image? Potential customers, existing clients, professional connections, and the community at large: these people need to
When you give a sales pitch to potential clients, are you sticking to just the facts? Customers want to give their business to someone they
Feel like there aren’t enough hours in a day? There are a few steps you can take to maximize your time and get more done:
We want to audit your marketing materials – at no charge! Think about your company’s image. Do you have a great logo? Clear sales materials?
Are you having trouble communicating with your clients? Feel like you’re not getting your point across? Maybe the problem isn’t what you’re saying, but what you’re
Color has always been a really big deal. It touches everything from what you wear to a meeting, or the color of your office and
Small businesses can compete with “the big guns” by making wise choices about their marketing: who to market to, and where to market to them
Developing new business sales can make you feel like a hamster on a wheel: trying too hard to get nowhere. But maybe the problem isn’t
When marketing your business, no one likes to feel that they’re on the receiving end of a sales pitch. Sometimes you might scare off potential
Many businesses have found themselves facing an uphill climb in the last couple of years. Though the economy is coming around, you might be stuck
To put it simply, marketing is the process of trying to get a customer or client to choose your product or services over another. But
Customer loyalty takes time to achieve and is worth paying attention to. Experts have found through extensive research that it is 5 times more profitable
It’s Your Business Card It’s the single most important marketing piece you have. With that being said… it has to be perfect. Whatever you do,
Write A Simple Thank You Note In fact, a handwritten thank you note is one of the best ways to keep in contact with your
Social Media For Business gives all companies an equal voice on the web. The potential to promote your product or service with social media is