In today’s digital age, having a strong online presence is crucial for any business. And one of the best ways to achieve this is through video marketing. With over 2 billion active users, YouTube is the second-largest search engine in the world, making it an excellent platform for businesses to reach a broader audience. In this article, we will discuss how to create a business YouTube channel and why small local businesses should post videos about their products or services.
Creating a Business YouTube Channel
Creating a YouTube channel for your business is relatively easy and can be done in just a few steps. Here’s how:
Follow these instructions to create a channel that can have more than one manager or owner.
You can connect your channel to a Brand Account if you want to use a different name on YouTube than your Google Account. Learn more about Brand Accounts.
- Sign in to YouTube on a computer or the mobile site.
- Go to your channel list.
- Choose to create a new channel or use an existing Brand Account:
- Create a channel by clicking Create a new channel.
- Create a YouTube channel for a Brand Account that you already manage by choosing the Brand Account from the list. If this Brand Account already has a channel, you can’t create a new one. When you select the Brand Account from the list, you’ll be switched over to that channel.
- Fill out the details to name your new channel. Then, click Create. This will create a new Brand Account.
- To add a channel manager, follow the instructions to change channel owners and managers.
Learn more about using a channel with a business or other name on YouTube.
Why Small Local Businesses Should Post Videos
Now that you know how to create a business YouTube channel let’s discuss why small local businesses should post videos about their products or services.
Increase Brand Awareness Posting videos on YouTube can help increase brand awareness for your business. By showcasing your products or services, you can attract new customers and generate interest in your business.
Build Trust Video marketing can help build trust with your audience. By providing valuable information about your products or services, you can establish yourself as an authority in your industry.
Boost SEO Posting videos on YouTube can also help boost your search engine optimization (SEO). By optimizing your videos for search, you can increase the chances of your videos appearing in search results, which can drive traffic to your website and increase your online visibility.
Engage with Your Audience YouTube allows businesses to engage with their audience in a more personal way. By responding to comments and creating videos based on customer feedback, you can build stronger relationships with your customers.
Cost-Effective Marketing Video marketing is a cost-effective way for small businesses to promote their products or services. By creating videos with your smartphone or camera, you can produce high-quality content without breaking the bank.
Creating a YouTube channel for your business is an excellent way to increase brand awareness, build trust, boost SEO, engage with your audience, and promote your products or services in a cost-effective way. With the right strategy, businesses of all sizes can leverage the power of video marketing to achieve their marketing goals.