Google Search Is Changing It should come as no surprise that Google wants to continually update its search capabilities to meet users expectations for accurate and fast search results. In an effort to help meet that ambition, Google announced late last year the next evolution of its search capability, “Journey searches”. During Google’s 20th anniversary celebration in 2018, Google gave a glimpse of how search will be changing in the near future. Although there are

Buckle up…this is where things get exciting for small business owners who want to create a great online presence as well as exploding their customer acquisition targets!  We will delve into how using a web design, and digital marketing agency can increase customer acquisition by attracting cold prospects and systematically converting them into hot customers who buy your products and/or services. Web design and digital marketing are two essential functions that Google uses to assign

As entrepreneurs, we are faced with many challenges running our businesses with marketing being one of the most important to master. The use of digital marketing for today’s business owner is no longer a nice to have item, it is a must. Digital marketing has evolved to become a powerful tool that enables you to deliver your messages at the right time to the right people. We are excited to help you develop your digital

Marketing has been the heart and soul of any business enterprise along the ages and we are currently living in the age of digital marketing. While decades ago most ads and commercials were shared on the radio, TV and in newspapers, the internet is the public forum where companies are looking for new customers. The Importance of Measuring Digital Marketing Results The world of digital marketing comprises of Google AdWords campaigns, banner ads, social media

Looking at the title above, you may wonder whether we mistook the topic with how you like to drink your tea. However, hot, warm and cold are valid terms used by marketers to define various categories of prospect. A prospect is any person your company wants to attract to become its customer. This is a complex process which starts with the moment when the person is aware of your business and culminates (but does not

Digital marketing is a wide concept encompassing numerous techniques with the final purpose to get more customers to your business. Without digital marketing, no business can survive in the current economy. After all, marketing is all about reaching people in the environment where they spend the greatest part of their time. Your potential customers spend most of their time online: searching for information on Google, using social media platforms and reading their emails. These habits determine