Category: Offline Marketing

When you’re out there using all the great tips you’ve read on this blog, remember that getting new customers shouldn’t always be your biggest priority.

Thumbtack is a great service that can help get leads. We we use it for web design leads, graphic design projects including logo design, postcard

Are you getting the most out of your marketing strategy? If you are putting all of your eggs in one basket then I would guess

Often clients ask “Why do I need a blog?”. Simply put, words have the ability to excite, motivate, and influence your reader’s choices by meeting

The one thing almost every business owner knows about online marketing, regardless of the success they have or haven’t had in the past, is that it’s huge.

If you took marketing classes in college more than a few years ago, much of what you studied has already been un-learned, rewritten, or otherwise

Did you know that it costs about 5 times the amount of money or more to get a new customer versus keeping your existing customer?

Marketing is not easy and it changes constantly. Step back and view your company with fresh eyes – try to see it the way a

The kids are out of school, July 4th is coming up, it’s 85 degrees – time for vacation! But what do you do about marketing

I wanted to explore the topic in a little more detail… How do you get the most traffic at your tradeshow booth? As always, you’ll

It’s almost Memorial Day weekend, which to me always feels like the official start of summer! So how can your business take advantage of the season? Bring

If you’re still offering that old “Buy 10 Get 1 Free” method, I’ve got a new word for you: gamification. Gamification means putting game-design techniques

Ask yourself this questions to see if co-branding is an option for you: Who do I know that has a business different than mine, but

Going with our theme from yesterday, I’d like to get more in-depth about what constitutes a really strong marketing strategy. It’s not all about design,

Are you curious about your web presence? Do you know how you measure up to your competitors? Is you company on the front lines of

Times move so fast these days, and you might be wondering why your marketing campaign hasn’t really taken off yet in (unless you’ve been a

Good morning, fellow solopreneurs! I have a question for you: are you asking the right questions? To keep a small business growing, you sometimes have

Yes, folks, there’s a new buzzword in town: “solopreneur.” If you’re a home-based business with a sole owner (hmm, sound familiar?), that snazzy title belongs

Alright: the expo is over, and you’ve got a fishbowl full of business cards (or a bucket of contact info slips from your prize drawing).

If you’ve made all the necessary preparations I discussed in EXPO 101, you’ll find yourself in a well-equipped booth at the Business Expo, ready to

Are you ready for trade show season? It’s time to start thinking about what you want to get out of the trade shows and a

So you own a pizza joint – the only one in town. It’s a small-town kind of place, homey, filled with regulars… But suddenly, you

Yesterday, I wrote about how to make your marketing more effective. Today, we’re going to talk about spending on sales. If you’re a small business

You’ve got all the bases covered: you’ve printed up business cards, gotten a sign for your truck, put an ad in the paper, and go

Think about it: small business owners and entrepreneurs carry a LOT of stress on their shoulders (feel that tension? it’s stress). It might be caused

Not sure you’re getting a return-on-investment from your marketing dollars? Ask: “How Did You Hear About Us?” Find out if your ads and marketing materials

Whether it’s a small milestone or a huge accomplishment, rewarding people who are involved with your business is a great way to boost employee morale

Whether you’re applying for a small business loan, giving a sales pitch to a packed conference room, or trying to convince a homeowner to use

Are you making a strong enough impression when you meet with potential clients? If you’re not seeing the results you’d like, it might be time

For your business to be more visible, you need the press to come calling. But how do you maximize your exposure? To gain great PR

When you give a sales pitch to potential clients, are you sticking to just the facts? Customers want to give their business to someone they

Feel like there aren’t enough hours in a day? There are a few steps you can take to maximize your time and get more done:

Developing new business sales can make you feel like a hamster on a wheel: trying too hard to get nowhere. But maybe the problem isn’t

When marketing your business, no one likes to feel that they’re on the receiving end of a sales pitch. Sometimes you might scare off potential

Many businesses have found themselves facing an uphill climb in the last couple of years. Though the economy is coming around, you might be stuck