When you’re out there using all the great tips you’ve read on this blog, remember that getting new customers shouldn’t always be your biggest priority. If you take care of the customers you have, your business could expand without having to invest in chasing new leads. Here are 3 top ways to boost sales from your current clients: Incentives! Implement a rewards program for repeat customers (like the punch card at your local coffee shop, “10
Are you getting the most out of your marketing strategy? If you are putting all of your eggs in one basket then I would guess that you could do better. Today’s potential clients are inundated on a daily basis by emails, texts, social networking, hundreds of television channels, satellite radio and more. It has never been more important for your company to have a diversified strategy that integrates various marketing channels to reach a wider
Often clients ask “Why do I need a blog?”. Simply put, words have the ability to excite, motivate, and influence your reader’s choices by meeting their needs, concerns, and challenges. Your blog writing allows the reader to get an understanding of what you represent and provides a voice to share your message changing the way your business connects with consumers. It is the foundation of your online presence. Branding and Reputation Management: A well-written blog
The one thing almost every business owner knows about online marketing, regardless of the success they have or haven’t had in the past, is that it’s huge. There are, quite literally, hundreds of millions of customers out there. And, if you’re just a little bit ambitious about it, you can probably reach all of them sooner or later. That fact sometimes leads people to make very bad decisions. The very size of the online market makes the
When Google’s major “Panda” update came out months ago, it played havoc with a lot of established websites that had been previously enjoying higher rankings and lots of traffic. One of the biggest changes to the super-secret formula used by the world’s most popular search engine was that it seemed to be penalizing businesses that received lots of links from low-quality sites. In other words, Google decided to punish those who seemed to be trying
If you took marketing classes in college more than a few years ago, much of what you studied has already been un-learned, rewritten, or otherwise done away with in the Internet age. One thing that business regularly teaches us, however, is that although products and technologies change rapidly, people do so slowly or not at all. For that reason, not everything from the old era of marketing is irrelevant. In fact, here are three enduring