It can be easy for potential customers to distrust web-based information about your company – the web is so anonymous and impersonal! But there are ways to instill consumer confidence through web platforms. If you know the importance of each factor, you can go a long way towards building credibility on the web. Keep it real Use your real name and contact info. You’ll notice that at the beginning of each blog entry my full

How Do You Look? Are you projecting the right image? Potential customers, existing clients, professional connections, and the community at large: these people need to see the best side of you and your business! Having a powerful presence means you have brand recognition and customer trust. What should you consider when evaluating your image? Do you have e-impact? Website Is your site visually neat and readable? Can a user easily find information about your business?