If you’re looking for an easy way to boost your online marketing and get trackable results, consider adding a landing page to your web arsenal. Landing pages are separate pages within a website that can only be reached by specific links that you use for promotional reasons.
Coming out with a new product? Include a button on your website’s front page that takes customers to a special landing page with more information and a sign-up form!
Want to gather more leads? Use Google AdWords or Facebook Ads to target specific markets, then make the link go to your landing page that has an at-a-glance overview of your company (and of course a sign-up form).
Offering an exclusive promo? If you’re wanting to target only your Twitter followers, share the landing page link via Twitter – only those users will click on the link and see that page!
Landing pages aren’t just for gathering contact information
They’re a way to track customers – what they respond to, what information makes them want to know more about you, how they’re finding your site, and where they are geographically. Through analytical data, we can set up an account that tracks the number of clicks and visits to your site. Having a landing page is a perfect way to see if your marketing message is working online: we can literally see how many people have clicked on your ad/link/button/etc. This tracking data can also tell us where those visits are coming from: is your ad more effective on Facebook or Google? do these keywords seem to be working or does the ad need a rewrite?
When you’re thinking about what you’d like on your landing pages, remember these 5 things:
- Headline – this should be short, sweet, and prominent
- Contact Info – to show that you’re a trustworthy and legitimate company
- Image – full color, please! Professional photos of your product are great!
- Body text – Usually a short paragraph, or bullet points that convey your marketing message.
- Call to Action button – “Sign Me Up!” “I Want to Know More” or “Get it FREE Now!” are all CTAs.