What’s the deal with SEO?

Last updated on March 21, 2019

What’s the deal with SEO?

SEO means Search Engine Optimization, and it’s a big buzzword these days. But what does this have to do with your business? SEO can help you in lots of ways: it drives more traffic to your website, helps your business rank higher on Google searches, and allows you to analyze real results from a virtual world. Here are some factors that will affect your rankings:


Search engines like websites that have both good quantity and quality of information. They look at the number of pages you have, how much information is on each page, how often you update, and how many times you use keywords (searchable terms) within the content of your website. Websites also have special tags (like labels) in their HTML code that help search engines understand what is on that specific page and what is most important.


A big part of your web presence is how connected your site is within the web community. If you use Twitter, LinkedIn, Facebook, or any other social media for your business, all those profiles should have a link to your website. It’s also important to have other sites link to you – these could be partners in your industry, clients you’ve worked with, online publications, etc.


It’s important to know what you’re starting with before you can measure results! To see what your current rank is and where your site needs to be improved, contact Redwood today. We’d like to give you a FREE website report and offer our services to improve your site’s search engine results.

By improving your website’s search engine rankings, we’ll drive more traffic to your site and more business to your door! Look into SEO for your site today!

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Jennifer Ray
Jennifer Ray is the creative director and founder of Redwood. She is an expert at custom web design, WordPress development, digital marketing, UX design, local SEO, branding & graphic design. With 20 years of experience, Jennifer brings an unmatched level of expertise to her clients in the Raleigh & Wake Forest area.

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