Your Google Listing Is Not Optimized

Last updated on March 30, 2019

Your Google Listing Is Not Optimized

We know many of you are confused after receiving phone calls from companies claiming to be Google saying your Google listing is not optimized. Has this happened to you? If so, don’t worry.  Everything is ok. These callers are not from Google and are only trying to sell a possibly questionable service.

We know this is frustrating because it makes you question if everything is ok with your website and your listing on Google. Having a page that is not ranked very high in search results may be a metric these spammers use to contact you. If you were on the first page, you may receive fewer of these spam calls.

With that said, if your website rankings are not where they should be or where you want them to be, there are things that can help improve the situation.

As a Redwood client, your pages are optimized but keep in mind, standards do change over time. As a result, web sites require updating. In some ways, web sites can be compared to cars. A 2010 model is not up to date as a 2019 model. A 2010 model may get you where you’re going, but the 2019 model will always have newer features, better safety and usually are faster! 

Google wants their users to have a good experience and get correct answers to their queries. So, Google rewards web sites that are newer with updated file architecture that generally run faster with no internal link errors with higher search engine results.

A second change to improve rankings is to implement SEO (Search Engine Optimization). SEO is a collection of techniques and processes to update strategic files in your website that make it easier for Google to find and index your site. This helps ensure Google not only gives the correct search results each time for its users but that it delivers it quickly.  Just like above, Google rewards good SEO practices by giving you higher page rankings/visibility on search results which in turn attracts more visitors to your site.

If page rankings, low visitor count or web site functionality/security are on your mind, let’s talk to see what can be done to improve the situation (and keep the spam callers at bay!)

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Jennifer Ray
Jennifer Ray is the creative director and founder of Redwood. She is an expert at custom web design, WordPress development, digital marketing, UX design, local SEO, branding & graphic design. With 20 years of experience, Jennifer brings an unmatched level of expertise to her clients in the Raleigh & Wake Forest area.

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