Our customer as quite often what exactly they should do with social media? It’s confusing to know if they should post daily, weekly or monthly. Also, you may wonder what exactly should you be doing with Facebook, Twitter, Linked-in, etc. Here is a quick routine you can do daily. You can modify this social media marketing plan as needed or break it up to do the plan in stages according to your schedule.
30 Minute Social Media Marketing Plan
5 Minutes: Sign in to your accounts. Check messages, comments & replies. People are putting in the effort to reach out to you so you need to return the favor. Timely responses to questions & comments can make the difference between retaining a customer and losing one.
3. Damage control if necessary
Bad review on Yelp? Seeing complaints on Twitter or Facebook? Actively search out for people who have had a bad experience with your company or service. Conduct damage control in trying to rectify the situation. Potential customers will see these reviews and if they see you put in effort to resolve the situation they will be more likely to appreciate you and your business.
- As friends, clients/customers/patients, chamber members, etc to like your page
- 10 Minutes: Write a blog post (which should auto post on your facebook and twitter page).
- By following the below daily checklist you will not only grow your Social Media presence but you will save time as well.
4. Post fresh content
Make a habit of posting something new on all networks at least once a day. Share an interesting article, a picture, video, quote or ask your followers a question. Use a Social Media management tool such as HootSuite to post on all your networks at once or schedule your posts for a specific time.
5. Reach out to at least 3 of your followers
Maintaining and developing relationships is important. By reaching out to your followers it shows you are interested and will keep you on top of their mind.
6. Reach out to at least 3 new people
By reaching out to people who are not following you is a good way to introduce yourself and you company and to expand your network. Often times when you put in the effort to re-tweet or reply to someone’s post they will start following you back as well.
7. Monitor competitor and industry mentions
See what people are saying about relevant mentions of your industry and competitors. Get involved in online discussions going on. It is a good way to connect with potential followers and become a thought leader in your industry.
8. Brainstorm future posts
Take some time each day and find or create interesting things to share so you can create a bank of shareable material. This way each day you don’t have to search or create something new and you can use material that you have already saved or created previously.
9. Check your stats
It’s important to keep up with how much your effort is paying off. Management tools such as Hootsuite as mentioned above can provide you analytics on all your social media accounts rather than signing in one by one to each site. Are you gaining new followers? Is your content being shared? Checking on your stats will help you see which types of posts are most and least popular so that you spend more time sharing things your followers will enjoy.
10. Bonus points
Check your Facebook home page for birthdays, endorse or recommend someone on LinkedIn or Re-Tweet someone on Twitter. Special gestures like these show your willingness to go above and beyond and help cultivate long lasting relationships with your followers.
