How do you sell?
When it comes to business interactions, specifically with customers, most people fall into two camps: Schmoozers and Closers.
Schmoozers are the perfect “face” of the business – they are glad-handers, door-openers, and excellent conversationalists. They always remember a customer’s name, a detail about their life, and their history with the company. Schmoozers are friendly and often seem to loosely befriend everyone they interact with.
Closers, on the other hand, are pleasant and polite (you have to be professional, after all) but don’t befriend customers. They are pushers – always being clear about problems and proposing solutions, applying appropriate pressure on a sale to make it happen.
Both types are crucial in any business: the Schmoozer reels in the clients, the Closer gets them in the boat.
If you’re a business owner, manager, or primary salesperson, it’s important to know which type you are. Remember, no one can be both a Schmoozer and a Closer. The idea is to know your type so you can hire (or partner with) the opposite type. Schmoozers and Closers together are a force to be reckoned with!
This post was inspired by an article by John Warrillow. For more info on Schmoozers and Closers, watch his video!