Why You Shouldn’t Rush Search Engine Optimization
If there could be said to be one source of friction between business owners and the professional search engine optimization teams that they employ, it could be summed up in one word: patience.
Clients almost always think the SEO process should move faster than it does. It’s almost always a bad idea to rush things along, however.
Here are a few reasons why:
It doesn’t work. It takes a while for the major search engines like Google, Bing & Yahoo to crawl your pages, update with your new optimized content. First spider bots visit your site and record all the information on it. Next the search engines filter through the spider bots server information. This process can take several weeks to several months to get everything in it’s proper place. At the beginning you’ll see a lot of fluctuation as your site is trying to get it’s foothold. After a few months, after all the dust has settled, your site will be showing on search engines in its full glory.
Your business site may not be ready for lots of traffic. Is anyone who was ever run a failed restaurant can tell you, a bad opening night can kill your business. Why? Because the last thing you want is crowds of people flooding through the front door at a time when your recipes haven’t been perfected, your wait staff hasn’t been trained, and your location still smells like wet paint. The same thing can be true of your business website. If it isn’t ready to convert visitors into buyers, then speeding up the process is only going to increase your losses.
It doesn’t make much business sense. SEO is going to require an investment of time, money, or both. Like all investments, it’s smarter not to risk everything at once, until you’ve seen some positive results. Putting too much into SEO too quickly can easily set you up for disappointment, not to mention that it could leave you short on cash when you want to expand your search engine optimization campaign or invest in other online marketing ideas.
Search engine optimization for your business website can be incredibly valuable, but resist the temptation to rush the process along. Never trust the SEO company that tell you they can get you to the top of Google – It’s impossible for them to guarantee that! Ask questions about their process and make sure they show results. You want to find a good ROI for your investment instead of just clicks to your website.