Content marketing is a powerful tool to promote your brand and products. It is the most cost-efficient way of reaching out to a large audience and attracting the right customers to your website. Content marketing is one of the main elements used to form a complete digital marketing campaign.
Effective content marketing offers a variety of topics which start conversations to encourage lively engagement with potential and existing customers. Just like with successful H2H (Human to Human) communication, digital content must take into consideration the interests, needs, preferences and likes of your potential customers.
But what makes a great content marketing mix? Here are the key elements which perform well among consumers on various online platforms.
Blog post represent the simplest and most effective way of keeping your website supplied with fresh content. At the same time, you can use blog posts to promote your keywords and rank higher on Google.
Establish your reputation as an expert in your niche by using blog posts. Blog posting allows you to quickly share advice, insights and latest developments in your industry.
If you do not like the idea of writing, you will love curated content. Curated content represents already created articles, white papers, interviews, etc., which are of interest to your audience. Usually, curated content is created by thought leaders and popular influencers in your industry. These articles can cover breaking news, current events or anything which you feel like sharing with your followers.
Curated content targeted for your niche can be scouted using social media automation platforms such as HubSpot, BuzzSumo or Feedly.
Polls and Surveys
While they might not seem like content items per se, polls and surveys are useful to add variety to your content marketing strategy. Polls and surveys can be very helpful in finding out more about your leads and prospects. For example, a simple poll can help identify what your followers want to see from you. Polls also help identify interesting ideas for new products, marketing strategies and blog topics.
Infographics are fun and easily consumed. They offer a simple and visually attractive explanation for abstract ideas, data and numbers. This type of content can really help your audience gain perspective and get a clear understanding of complex topics.
Whether you want to add a bit of fun or simply stick to pie chart presentations, infographics perform well on Facebook, Instagram and Pinterest.
Videos and Podcasts
Content does not have to be a written document. It is highly recommended to add variety to the formats in which you present content. Videos are very popular and tend to become the most sought-for type of content, both on YouTube and Facebook. In fact, video content is becoming the number one type of content shared both by individuals and by companies on all social media platforms.