The Wonderful World Of Pay Per Click

Last updated on March 21, 2019

The Wonderful World Of Pay Per Click

By now if you have been hanging around long enough you understand that internet marketing is imperative for your business to succeed.  A well constructed pay per click campaign is an invaluable marketing tool that can really rev up your website traffic.

Pay-per-click is an internet marketing campaign in which advertisers only pay when their ad is “clicked”. The beauty of pay-per-click is that it reaches the right consumer at the right time. Your ad only displays to potential clients searching for the type of services or products you provide.  Advertisers pick keywords or keyword phrases that are relevant to their target audience. The trick is to think about what words your potential clients will be using in a search. When those words or phrases are input into a search engine your ad will appear as a “sponsored link” which usually links into your website creating traffic.

You only pay if the link is “clicked”. Bingo!

Determine your own budget. With pay-per-click you can spend as little or as much as you wish. You establish a budgeted amount. Once your account reaches this limit your ad is no longer shown. If you are new to pay-per-click it might be best to start with a smaller budget. There is no way to determine how successful your keywords or phrases may be or how many clicks they might generate. Your budget can always be increased as you monitor your ad hits.

Another wonderful feature of pay-per-click is the ability to track results. You can determine if your campaign is performing at its best. Tracking will allow you to evaluate the performance of keywords and phrases and determine which are generating the most traffic. With this knowledge you can narrow down or revamp your keywords and discard those that are the least useful.

Pay Per Click Is A Bit Tricky

Of course, this is the simplified version. The world of pay-per-click can be complex. If you are ready to reach your targeted audience every time with the budget you determine then contact Redwood Productions and find out how pay-per-click can work for you.

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Jennifer Ray
Jennifer Ray is the creative director and founder of Redwood. She is an expert at custom web design, WordPress development, digital marketing, UX design, local SEO, branding & graphic design. With 20 years of experience, Jennifer brings an unmatched level of expertise to her clients in the Raleigh & Wake Forest area.

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