The Most Important “Must-Have” Marketing Piece

Last updated on March 21, 2019

The Most Important “Must-Have” Marketing Piece

It’s Your Business Card

It’s the single most important marketing piece you have. With that being said… it has to be perfect. Whatever you do, don’t print them yourself on your inkjet printer!!! Going to Staples is only a little better than your inkjet. Also, don’t go online and use a pre-made template because it’s very obvious you did this. It needs to be professional and match the “look and feel” of your business. It should say what you do either by listing your services or having a descriptive tagline. Be sure to include your logo, name/title, address, phone/fax, website, and email.

Don’t be afraid of white space. It’s okay to leave some areas blank on the card.  It gives a path for your eye to follow. The rule of thumb is to try to leave 1/4 – 1/2 of the card blank without writing. Your eye can’t process a jumbled mess so keep it clean and inviting.

Print On The Back Of Your Business Card

A lot of people forget to use the back side of the card. This is valuable space for you to advertise your product or service. If you’ve gone through the effort of getting your business card in a prospect’s hand, why only give 1/2 of what you could have given? Most clients will save your business card but may throw away your other marketing materials. So use your entire card and be confident that you have a taken the correct steps to provide a truly professional business card.

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Jennifer Ray
Jennifer Ray is the creative director and founder of Redwood. She is an expert at custom web design, WordPress development, digital marketing, UX design, local SEO, branding & graphic design. With 20 years of experience, Jennifer brings an unmatched level of expertise to her clients in the Raleigh & Wake Forest area.

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