Did you know that it costs about 5 times the amount of money or more to get a new customer versus keeping your existing customer? That is a shocking number. Many of us are constantly chasing the carrot dangling in front of us, while not even realizing that we already have the carrot. We just need to give that existing carrot some tender loving care.
There are many ways to do this, but one of my favorites is by giving a promotional product as a thank you. I can’t tell you the smiles I see when I give a customer a mug, writing cube, tote bag or even a simple pen. It’s like Christmas every time I meet with someone. It’s also a great ice-breaker when asking for referrals or a great incentive to offer if people are referred to you. Can you imagine the results if you set up a marketing plan to regularly maintain your relationship by just giving a few gifts? People want to feel appreciated – bottom line – and this practice makes them feel that way.
Not Convinced It Will Increase Sales?
Take a look at these staggering statistics provided by the Advertising Specialty Institute:
- 60% of recipients do business with the advertiser after receiving a promotional product.
- 22% more referrals are gained by a salesperson who hands out promotional items compared to those who don’t.
- 83% of recipients remember the name of the company when a promotional gift is given to them – in comparison to only 53.5% of those advertisers seen in a magazine or newspaper and 27% remember a banner ad.
Did you know that a simple pen receives more than 10 impressions in a single day! Wow!
Give it a try and see the results.