When it comes to your social media marketing strategy, does it have your head spinning? Do you find yourself wondering if you can keep up and if it will even work for your business? Imagine having an army of influential marketing advocates working 24/7 for your business. That is exactly what social media networking provides. Your most loyal fans become influential word-of-mouth marketing tools. Social media marketing is today’s most powerful means of building brand loyalty and is an absolutely necessary component of any online marketing strategy.
The trick to social media marketing is providing potential and current clients with not only informative information but information that they will want to share with others. Today’s consumers have unlimited amounts of information available at their fingertips and are more interconnected than ever. The voice of consumers has never been stronger with sixty percent of social media users creating online reviews of products and services. Word-of-mouth has always been the most powerful form of advertising; let’s face it, social media spreads those words in seconds.
Alright, now that I have your attention, get ready to jump on the social media wagon!
The following guidelines will help you create an effective online social media marketing strategy and maximize your social networking efforts:
- Communicate: Marketing is about relationships. Your online presence is a way for your visitors to get to know you personally. It is essential that you are likable, offer informative information, and interact with your audience. Ask engaging questions that will create discussions and respond to questions and comments promptly.
- Be Unique: Provide relevant and thought-provoking content that keeps followers interacting and therefore sharing. Know your audience and their interests. Your readers will visit often if they feel connected and entertained.
- Make It Easy: Consider adding social share buttons to your website. A recent study by BrightEdge found that websites that had a Twitter share button were seven times more likely to be shared. The easier it is for visitors to share information found on your website the more traffic you are likely to experience.