What Is SEO?
SEO (or Search Engine Optimization) is a technical tool used in digital marketing to increase your web site’s visibility on search rankings which in turn, drives more visitors to your web site.
SEO can be either on a national or local scale. Local SEO is usually the most needed service and is critically important to business who rely on local and regional traffic to generate most of their sales.
- Good SEO practices result in higher search rankings which result in more clicks to your site
- 75% of people will never scroll past the first page on a Google search. For many companies with websites on the second or subsequent pages, this can be really frustrating.
How SEO Works
SEO works by strategically updating your website’s working files and site structure to make it easier for search engines, like Google, to find your web site on the internet.
With over 1 BILLION WEB SITES in use, companies that utilize good SEO practices help Google find the correct search result, quickly and efficiently in a sea of websites.
Google uses a secret algorithm to ensure their users get the right search result each time. Their algorithm changes frequently. As a result, SEO techniques and practices are also routinely changing. Working with a professional SEO team is critical to achieving the results you desire.
Think of SEO like a big flashing signal on the internet highway that says.. “Hey Google, what you want is over here…” . Google rewards web sites that are search engine optimized by giving them higher rankings on the search results page. SEO definitely benefits both Google and the website owner.
Local SEO utilizes all the above in addition to using special techniques for the local market.
- Web site Optimize for better search engine placement
- Keyword identification for improved search engine results
- Local search engine listings
- Directory Submission
- Social Media Optimization
- Keyword optimized blogs
- Pay For Click advertising using optimized keywords
Local SEO for local business
Local SEO is right for any local business wanting to attract more customers on the internet. Because Google’s algorithm is secret, no one can guarantee they can get you to the number 1 spot. Local SEO is a commitment that requires time and expertise. Local SEO results are usually seen over the course of 6-12 months. Each local SEO campaign is different so some will see results more quickly than others. For example, if you are in a very competitive industry, it may take more time to move up within Google rankings
One of the reasons that SEO takes time to see results is that in addition to the technical changes that are required and Google uptake, there is a considerable amount of effort that goes into the overall analysis, design, execution and review process.
Every site and every campaign is different. We start by performing an analysis of your site as well as your competitors’ sites to see what is working well for them as well as areas that are performing poorly in order to define the appropriate SEO strategy for your site.
Part of the analysis is also reviewing the optimal keyword strategy for your industry and /or products. This is a very important area to get right and it is always changing as some search phrases have become more import to overtime to Google and Bing
We’ll share the findings with you and recommend the next steps for the current SEO campaign as well as a long-term strategy.
Once we execute the campaign, you’ll be able to track how it is progressing, and we will make changes as needed to ensure you get the best possible ROI.
Have SEO Questions?
We love answering SEO questions. Just ask!