We created this retirement planning logo design for GAP Retirement, a local firm in Wake Forest and serving customers in North Carolina including Raleigh. They needed a graphic design company to create a classy logo design that would appeal to older customers. This logo has two versions including one that is a solid gray and one that has a silver gradient. The silver color is striking on a black background.
We decided not to use an icon or symbol in this logo design. Instead, we treated the GAP as their symbol and separated it from the other two words. This separation helped emphasize the additional words, retirement planning.
The tagline helps people understand what GAP means since the logo letters represent the words.