This foot doctor logo design was created for Mission Foot & Anke. They wanted a visual representation of a foot and ankle to immediately recognize the industry they represented.
They requested a cross to be incorporated subtly into the design. This was accomplished by drawing it at an angle and having it represent the ankle of the foot. The direction of the cross points to the foot and ankle wording leading your eye through the overall creative design.
They initially wanted subtle gray colors but ended up choosing a purple to make the logo pop when you see it on signage.