Are you getting the most out of your marketing strategy? If you are putting all of your eggs in one basket then I would guess that you could do better. Today’s potential clients are inundated on a daily basis by emails, texts, social networking, hundreds of television channels, satellite radio and more. It has never been more important for your company to have a diversified strategy that integrates various marketing channels to reach a wider range of customers. By taking advantage of combined marketing strategies you can build engagement, add impact, and reap the rewards of increased brand awareness.
Studies show that in the ever evolving world of marketing, customers see the same message in several different channels before taking action.
The best marketing strategies usually incorporate several of the following channels:
- Direct mail, inserts, door hangers
- Email Marketing
- Social Media- Blogs, social networks
- Radio/Television- Infomercials, sponsorships
- In Person- Door to Door, trade shows, community events
This type of marketing does not need to break the bank. There are many ways to get your message in front of customers inexpensively.
Multi -channel marketing allows you to reach your customers in the way they prefer to be reached. You are able to appeal to customers of different age brackets, gender, incomes, and cultural backgrounds. Whether by mail, phone, web, or in person, multi- channel marketing is valuable to your bottom line and profit growth. Marketing is all about getting your name out there; overwhelmingly businesses with a recognizable brand dramatically outperform their competitors.
If you are currently only using one or two marketing channels, it’s time to take the challenge. Expand your strategy by incorporating at least two new marketing methods over the next few months. Get serious about growing your business and contact us to ask how we can help you super charge your business with multi-channel marketing and advertising.
Serving Wake Forest & Raleigh NC businesses since 1999.