Often clients ask “Why do I need a blog?”. Simply put, words have the ability to excite, motivate, and influence your reader’s choices by meeting their needs, concerns, and challenges. Your blog writing allows the reader to get an understanding of what you represent and provides a voice to share your message changing the way your business connects with consumers. It is the foundation of your online presence.
Branding and Reputation Management:
A well-written blog with engaging and original content sets you apart from your competitor because blogs enable visitors to learn more about you on a personal level. Readers feel connected with your company and therefore you become the authority in your field. By addressing your target audiences interests you build trust thus creating lasting loyalty, more repeat customers, and stronger word of mouth. Blogs that are regularly updated with original and informative information are the heart of your online branding.
Blogs also have more practical use as well. They are often used to address ways your products or services can benefit the reader by targeting their needs and interests. This is an opportunity for your company to introduce new merchandise, share company news and updates as well as provide clients with educational information about your products and services. Your blog can also be used as a portfolio showcasing your work to prospective clients. A blog that communicates with readers on a regular basis has the potential to bring your business new contacts, new clients, new work, and more money.
Search Engine Optimization:
There has been a lot of discussions recently regarding search engine optimization. SEO is the process of improving a website’s visibility in search engines. Search engines use a complex system to rank websites and favor fresh, relevant, and original content. The whole goal of internet marketing is to be seen and blogs tend to provide unique information and therefore rank higher.
No time to blog? Redwood Productions provides complete and original content writing services. For additional questions or information regarding your company blog contact us.