Business Attitude

Last updated on March 21, 2019

Business Attitude

When it comes to running your business – whether it’s sales, customer relationships, finding new staff, or business-to-business transactions – you’ve got to have the right personality. It’s all about the business attitude.

It’s a common misconception that all great businesspeople need to be ambitious, aggressive and fast-paced. There are certainly some industries that require those traits, but many other fields need someone who can be introspective and methodical.

There are four types of business personalities: the Thinker, the Socializer, the Relator, and the Director. See which one fits you best – knowing your sales/management personality will help you recognize your strengths and improve areas of weakness.

The Thinker Attitude

  • Analytical, persistent, orderly & scheduled
  • Slower-paced & task-oriented
  • Serious or reserved demeanor
  • Focuses on facts rather than feelings
  • Very disciplined when supervising (note: not a disciplinarian, but is very principaled)

The Socializer Attitude

  • Playful, sociable & animated
  • Fast-paced & relationship-oriented
  • Gestures frequently (“talks with her hands”)
  • When supervising people, does so in a personal manner (knows everyone’s first name, life outside work, gives tailored feedback)

The Relator Attitude

  • Adaptable, tolerant & diplomatic
  • Slower-paced & relationship-oriented
  • Less forceful when sharing opinions, making requests or giving directions
  • Speaks & moves at a slower, softer pace
  • Acts as a mediator or calming force in tense situations

The Director Attitude

  • Adventurous, persuasive, strong-willed & self-reliant
  • Fast-paced & relationship-oriented (like the Socializer)
  • Speaks louder & more intensely than most
  • Takes risks
  • Maintains consistent eye contact and values honesty

You might be straddling the fence between two of these types. That’s okay! Occasionally your professional life might call for you to be a Thinker with your coworkers and a Socializer with your clients. Don’t be afraid to adapt your business attitude to fit the current situation.

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Jennifer Ray
Jennifer Ray
Jennifer Ray is the creative director and founder of Redwood. She is an expert at custom web design, WordPress development, digital marketing, UX design, local SEO, branding & graphic design. With 20 years of experience, Jennifer brings an unmatched level of expertise to her clients in the Raleigh & Wake Forest area.