To stay competitive in today’s market, your business needs a professionally-designed image to instill customer confidence and industry credibility. A good brand identity is carried throughout all your marketing materials and provides a consistent experience. Creating a powerful branding strategy enables you to show the world who you are, what you do, and how you do it. At Redwood Productions, we use four criteria to help our clients develop their brand strategies:
1. BE UNIQUE
It’s all about the initial image. Your logo, slogan, and mission statement all help potential customers form an impression about your company. A killer logo should have immediate impact, so that people can recognize it, ask for it, and recommend it by name.
Think of 3 core values that set your company apart. By expanding on those values, you’ve got a mission statement! By distilling those values, you can brainstorm a creative slogan.
2. STAY CONSISTENT
All of your marketing materials should have the same look and feel as the main image of your brand. This includes: business cards, stationery, invoices, shopping bags, brochures, flyers, advertisements, building signage, vehicles, office displays, posters… even floor mats!
Carrying a consistent identity throughout all company materials reinforces your brand image and makes you more memorable. Make sure your logo, style, colors and contact information are on every document you print.
3. PROMOTE YOUR BUSINESS
Uniforms and shirts can be used as walking billboards! Pens, notepads, magnets, and other giveaway items are a great way to increase your company’s visibility. Thank-You gifts with your imprinted logo are a great way to reward customer loyalty. And remember: every promotional item should stay consistent with your brand’s image!
4. GET ONLINE
Before you open for business, you should have a website up and running!
A professionally designed website is easy to navigate and enhances the branding of your business. Strong web presence enables you to reach future customers!
EMAIL MARKETING
Create high-impact, professional-looking emails easily.
It’s easy to create professional-looking emails fast and with no technical expertise. With more than 300 easily customized email templates, a step-by step Email Wizard, and point-and-click interface, you can create high-impact email newsletters and promotions in just minutes. It’s easy for you to manage your contact email lists and measure results. If you need customized graphics, just call Redwood Productions and we can create something that matches your current branding.
Try Email Marketing free for 60 days
After your 60 day email marketing free trial, you just pay by the month, not by the contract! Get Email Marketing or Online Survey for as low as $15 a month
- Your monthly fee is based on the number of email contacts or survey responses you have that month
- Send & conduct as many e-mail campaigns or online surveys as you want
- Get help when you need it with unlimited free phone, chat, and email support
- Track results by knowing who opens your emails and who clicks on the links!
Go ahead and give email marketing a try – it’s free for 60 days
